This course aims to improve your Business English language skills by developing your vocabulary and reading skills and your understanding of tone, style and knowledge of communication methods. We’ll also cover how these language skills can enhance audience analysis, business case analysis and basic business communication strategies. Skills learned in this course will often be referred to and needed to complete the speaking, writing and cross-cultural communications courses of this Specialization. After completing this course, you will be able to: – describe things and events in the context of Business English – make requests in the context of Business English – support arguments in the context of Business English – use appropriate tone and style according to the context of Business English – conduct an audience analysis – match audience with the purpose and medium of communication – analyse and summarise business data
Global Vision and Local Commitment
The University positions itself as a focused elite research university at the cutting edge in all target fields of pursuit with global influence. We bring together global thought leaders to foster interaction, and partner with government, business and industry, to make significant contribution to the economic and social development both locally and nationally. In addition, we encourage and commend our faculty, staff and students to dedicate themselves to service to the local community.
Can-do Spirit
The University stands for the can-do spirit with responsibility and integrity. We cherish entrepreneurial and innovative thinking for solutions to problems in daily work. We cultivate a community characterized by the traits of risk-taking, willingness to overcome challenges, innovativeness, creativeness, and trust in oneself. This also implies that the University provides an environment for students and faculty to pursue entrepreneurship.
Inclusiveness, Diversity, and Respect
The University values and respects the differences of individuals, whether they are of different race, gender, cultural backgrounds, religion, personal interests and in other dimensions, and strives to embrace these diverse forces to foster an inclusive and caring environment. This will allow us to harness the richness of ideas and perspectives for the benefit of the whole community.