Customer Analytics

Full Details
Level
Price
Common Core
Images
No items found.

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this brand new course, four of Wharton’s top marketing professors will dive deeper into the key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. By the end of this course, you’ll understand how data is used to describe, explain, and predict customer behavior; best practices for using this data to prescribe more effective business strategies; and how successful companies are currently using such data to meet (and shape) customer needs, and to increase their bottom line in the process. This course has been designed to help you make better business decisions about emerging data structures, so that you can apply what you’ve learned to your own company or business today.

Full Details
Formats: 
Part of resource: 
Posted 
Mar 2023
This resource has religious influence.

Similar resources

About University of Pennsylvania

As America’s first university, Penn has a history that dates back to 1740 and shares many ties with the colonial city of Philadelphia and the birth of our nation.

More by University of Pennsylvania

thumbnail
Calculus: Single Variable Part 2 - Differentiation
Calculus: Single Variable Part 2 - Differentiation
9th - College
thumbnail
Introduction to Spreadsheets and Models
Introduction to Spreadsheets and Models
College
thumbnail
English for Journalism
English for Journalism
College
thumbnail
Calculus: Single Variable Part 1 - Functions
Calculus: Single Variable Part 1 - Functions
9th - College
thumbnail
企业金融概论(中文版)
企业金融概论(中文版)
College
thumbnail
Operations Analytics
Operations Analytics
College