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About this Course
The Capstone project gives you the opportunity to put into practice what you have learned in this specialization through one of two options: I – Help a major company find solutions to real problems it is facing in the areas of the four P’s. After firstly making an extensive analysis of the current situation, recommend specific action plans to solve existing dilemmas of the company. A real-life business case! II – Have your own product or service? Run it through the marketing mix. If you are planning to take your own product or service to market, decide actions for each of the four P’s through this personalized capstone project option and give your idea the push it needs. Both options will contain different phases with peer evaluated assessment.
Subtitles available in English
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We know you want to succeed—and we’re here to give you a head start in today’s competitive job market. Our entrepreneurial mindset and future-forward outlook mean that we’re constantly updating our programs to reflect the demands of the business world.
We know that employers today want candidates with a combination of hard skills, soft skills and digital skills. We’ll give you the hard skills and digital skills to get you to the crucial interview stage, and the behavioral soft skills to secure the role. Wherever it is you want to go, we’ll help you get there.
Channel Management and Retailing
Take your product through the Marketing Mix
Understanding economic policymaking
Critical Perspectives on Management
