Provider
Topic
Level
College
Price
Free
None
Add-ons available
Common Core
Yes
No
Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: • Segmentation, Targeting and Positioning • Marketing Tactics: The 4 Ps • Branding & Communication • How to Write a Marketing Plan
IESE Business School is a global business school offering MBA and Executive Education programs. Ranked among the world's best programs.