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Typically, clients and managers don’t want to pay for design (or strategy) but want to rush toward results. Design sprints allow you to meet clients’ desire for solutions—to develop sooner—and still adjust based on feedback. But not all sprints are alike. In this course, you’ll learn how to run situation-appropriate sprints, whether it’s testing user motivation, interface usability, or solution fit, to avoid waste and deliver value. We’ll show you how to: – Plan and conduct a design sprint that delivers valuable, actionable insights – Effectively test motivation and value propositions – Effectively test user interface (even without working software) – Focus and drive to actionable conclusions on questions of approach and architecture This course is supported by the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org.
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