Social Media & Digital Marketing 101

Why take this Social Media & Digital Marketing 101 online course

The objective of the Social Media & Digital Marketing course is to help business owners with the online portion of their business through creative marketing ideas implemented through the power of social media, online tools, and apps to target audience for Social Media Advertising.

In this online course, students take a deep dive into how to generate advertising campaign ideas through online marketing with social media, live streaming, purposefully posting on social media, and lead capture methods. These ideas will then be looked at with the objective of creating reusable content for social media as well as other content platforms like emails, blogging, video content, and making them all work together.

What you will learn:

This course includes 6 hours of instruction and 43 videos. Students will learn how to set up business Facebook pages, use Facebook groups to generate leads and live video topics. The instructors will take a step by step look at setting up each part of the pages to its max and how to attract your ideal customer/client and get them to follow you and eventually do business with you.

What exactly is this Social Media & Digital Marketing 101 online course about?

This online IT training course is designed to help you master the art of generating marketing ideas for online platforms, particularly social media. You’ll learn how to capture leads, create reusable content across various platforms, and grow your business exponentially with these strategies​.

What topics will this online course cover?

The course is structured into six modules. You’ll explore online lead generation, how to use Facebook, LinkedIn, and YouTube for business, list building and email marketing, content creation with Canva and other apps, sales funnels, and a review of various social media apps and tools.

What will I learn about Facebook in this course?

In the Facebook, LinkedIn, and YouTube 101 module, you’ll learn how to create a business page on Facebook, market in Facebook groups, use Messenger bots, create videos using InShot, and much more. The idea is to maximize the potential of your page and attract your ideal customers.

How is the course delivered?

The course comprises 5 hours of training delivered through 43 on-demand videos. This means you can learn at your own pace, anytime, anywhere. Once you complete the course, you’ll also receive a Certificate of Completion​.