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This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. Both are industries whose growth have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry growth. People who successfully complete this course will obtain the following outcomes: (1) an understanding of the key characteristics of marketing in the sports and entertainment industry. (2) learn about the importance of media management in the sports and entertainment industry. (3) learn about brand management in the sports and entertainment industry. (4) learn about CCCI Innovation in the sports and entertainment industry. (5) learn about CCCI Innovation best practices via interviews with key experts in the sports and entertainment industry.
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Yonsei University has persevered through the waves of modern Korean history, leading the country’s industrialization, democratization, and informatization eras. Now, Yonsei will pioneer into the Fourth Industrial Revolution to face new challenges and lead innovation in higher education.
Nations around the world are currently at a crossroads where they must make many choices and advances as they face a time of great civilizational transition for humankind. We now face a new civilization where the explosive development of science and technology completely surpasses human biology, and democracy must meet expectations to benefit people’s lives and the community. Each individual yearns to enjoy the age of peace while keeping his or her dignity and identity.
Yonsei University aims to ultimately contribute to the peace and development of humankind. On a smaller scale, it will provide a platform for solidarity and innovation where the many youths who come to Yonsei University can pursue dreams and build their future. Yonsei will bring light to the world by fostering in-depth academic research, inspirational education, and the spirit of community service.
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