This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter “S” and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing. After you successfully complete this course learners will obtain the following outcomes: (1) from a business to consumer standpoint (B2C), learn how to approach consumers as science investigators. (2) an understanding of how to enter international markets, select targets and position their brands. (3) achieve deeper insights into the core meaning of international marketing elements, i.e. product, promotion, place, and price in the international marketing context, and their inter-element relationships with each other. (4) acquire new thinking about innovating in marketing with the 7S approach: social, small, simple, skip, sports, screen, and set marketing with cross-country and cross-industry innovation implications.
Yonsei University has persevered through the waves of modern Korean history, leading the country’s industrialization, democratization, and informatization eras. Now, Yonsei will pioneer into the Fourth Industrial Revolution to face new challenges and lead innovation in higher education.
Nations around the world are currently at a crossroads where they must make many choices and advances as they face a time of great civilizational transition for humankind. We now face a new civilization where the explosive development of science and technology completely surpasses human biology, and democracy must meet expectations to benefit people’s lives and the community. Each individual yearns to enjoy the age of peace while keeping his or her dignity and identity.
Yonsei University aims to ultimately contribute to the peace and development of humankind. On a smaller scale, it will provide a platform for solidarity and innovation where the many youths who come to Yonsei University can pursue dreams and build their future. Yonsei will bring light to the world by fostering in-depth academic research, inspirational education, and the spirit of community service.